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TikTok is introducing a fresh option that allows them to reduce the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the service announced that it currently hosts more than 1 bn AI-generated clips.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a widespread rollout. This development comes amid a increase in AI-generated material, fueled by recent AI video creators.

The Broader AI Trend

Studies have shown that nearly one in 10 of the most rapidly expanding channels on a popular video site exclusively feature content made by AI. A large amount of this output is classified as low-quality AI content, a phrase for inferior, factory-style content that is frequently absurd or dreamlike.

Based on user feedback that many people appreciate content made with AI tools, ranging from AI artwork to informative clips, and we intend to offer the community the option to see more or less of that, according to their own preferences,” said a spokesperson.

Scale of AI Content

The platform shared that there are currently 1.3bn videos on its network labeled as AI-generated. Overall, more than 100 mn media items are submitted to the service each day, making AI-generated material a relatively small part of its complete catalog.

User Control Features

Users will be capable of reduce or increase the level of AI content they view by accessing the content preference feature in the app and selecting AI-made media. Additional categories that are already be controlled under the setting include news, fashion, aesthetics, and choreography.

AI Disclosure Rules

TikTok’s rules oblige content makers to tag “realistic” AI-made content, and it forbids harmful AI impersonations of well-known individuals or crisis events. Any believable artificial content that is unmarked can be removed under its community policies.

Additionally, the service will henceforth apply an AI-generated label to content created with its own AI tools, or detected by an industry-wide initiative for identifying artificial media. This action is intended to deter users from attempting to circumvent the tagging system.

AI Literacy Programs

The platform is additionally introducing a $2m awareness program for experts and institutions to create learning resources about using AI responsibly. This project will support non-profit groups dedicated to educating programming and robotics.

Moderation Strategy

The video-sharing app has defended its content review process, during discussion over intentions to make redundant hundreds of content moderators in Britain. It is planning to cut a significant number of roles in its user protection division in the UK capital, with labor groups and digital protection specialists raising concerns that people are being substituted by machine-led review.

A senior executive explained that staff-based oversight would still have a role, but AI can safeguard staff by eliminating the most distressing content ahead of it has to be seen by humans. The company reported a 76% decrease in explicit and harmful content handled by human moderators over the past year due to the use of its automated systems.

It is vital to integrate staff and AI to keep the platform safe,” the executive stated. “We’ll have people as integral to the approach, but we also think it’s highly necessary to minimize viewing of harmful content as rapidly, which is where a significant AI assistance is proving valuable operate efficiently.”